Kanoon SamjhoSamjho Apne Adhikaar
Consumer Rights

Product ne woh nahi kiya jo ad mein promise kiya tha. Main kya kar sakta hoon?

Simple answer

Jhootha ya misleading ad Consumer Protection Act mein illegal hai. Aap Consumer Commission mein refund aur compensation maang sakte ho. Ad ki complaint CCPA se bhi kar sakte ho, jo ad band karwa sakta hai aur maker ya endorser par ₹10 lakh tak penalty laga sakta hai.

Real-life examples

Arjun ne ek hair oil kharida jiske ad mein '30 din mein baal ugne ki guarantee' thi. Teen bottle ke baad bhi kuch nahi badla. Bina proper testing wali guarantee unfair trade practice hai, aur claim ki testing prove karna company ka kaam hai. Woh refund aur compensation maang sakta hai.

Tenzin ne 'bargain price' par TV ka ad dekha. Shop par pata chala ki sirf do piece the aur minton mein 'sold out' ho gaye. Aisa sasta offer dikhana jise reasonable quantity mein dene ka irada hi na ho, unfair trade practice hai.

Ek film star ne 'miracle' fairness cream promote ki jiska Ayesha par koi asar nahi hua. Agar star ne endorse karne se pehle claims theek se check kiye the, toh woh penalty se bach sakta hai. Ayesha phir bhi seller aur maker se refund maang sakti hai.

Aapko kya karna chahiye?

  1. 1Ad (screenshot, video link ya newspaper cutting), bill aur claims wala packet sambhaal ke rakho.
  2. 2Company ko likh kar refund maango aur ad mein kiya gaya exact claim quote karo.
  3. 31915 ya NCH app par ad ki complaint karo, ya District Collector ya CCPA ko written complaint bhejo.
  4. 4Apne refund aur compensation ke liye e-Jagriti par consumer complaint karo. Aap corrective ad chalwane ki maang bhi kar sakte ho.

Exceptions aur zaroori baatein

  • 'Tastes great' jaisi general opinion ko challenge karna usually mushkil hai. Numbers, guarantee ya 'clinically proven' jaise clear promises ko test karna aasaan hai.
  • Endorser ne claims ki due diligence ki thi toh us par penalty nahi lagti. Normal business mein ad chhapne wale publisher ko bhi defence milta hai, jab tak use pehle se CCPA order ki jaankari na ho.
  • Agar result use karne ke tareeke par depend tha aur aapne instructions follow nahi kiye, toh aapka case kamzor ho sakta hai.

Official legal reference

  • Consumer Protection Act, 2019 — Section 2(28)

    Misleading ad: jo product ka jhootha description de, jhoothi guarantee de, nature ya quality par gumraah kare, ya zaroori info chhupaye.

  • Consumer Protection Act, 2019 — Section 21

    CCPA misleading ad band ya change karwa sakta hai, maker ya endorser par ₹10 lakh (repeat par ₹50 lakh) tak penalty aur endorser par ban laga sakta hai.

  • Consumer Protection Act, 2019 — Section 89

    Jhootha ad karwane wale maker ya service provider ko 2 saal tak jail aur ₹10 lakh tak fine; repeat par 5 saal aur ₹50 lakh.

  • Consumer Protection Act, 2019 — Sections 2(47)(i), 39(1)

    Jhoothe claims aur bina test ki guarantee unfair trade practice hain; Commission refund, compensation aur corrective ad ka order de sakta hai.

  • Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022

    Valid ad ki conditions: bait ads nahi, 'free' ka honest claim, claim ko contradict na karne wale disclaimers, aur endorser ki due diligence.

Help kahan milegi

Consumer Helpline

Seller ya company se complaint solve karne mein free help.

e-Jagriti consumer case filing

Consumer Commission mein online case file karo.

Source aur status

Kahan lagu
Poore India mein
Law lagu hua
24 Jul 2020
Legal review
Draft — lawyer review baaki hai

Yeh educational jaankari hai, aapke case ke liye legal advice nahi. Exact facts aur lagu law matter karte hain — kuch karne se pehle lawyer se baat karo.

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